涌现的创新:基于复杂适应性系统理论的短视频视听语言演化与反思

Emergence of Innovations:Research on Short Video Audiovisual Language Based on Complex Adaptive System Theory

引入复杂适应性系统(Complex Adaptive System)的理论框架,可以尝试从第三代系统论的角度观察新媒体平台中的组织创新和结构变革。本研究选择短视频平台中的广电机构账号作为分析对象,考察作为新入场的行动者如何通过适应性互动不断地修正自身与其他主体以及环境的交互规则,以便最大化地在复杂环境中实现数据意义上的生存目的。进而以复杂适应性系统中主体的视听语言演化分析作为切入点,提出了基于刺激—反应规则的创新涌现、基于预置语序的视觉语法选择、基于复制与选择的叙事语言迁移、基于"流"的适应性主体策略和基于情感动员机制的视听语料库等分析维度,并由此对平台治理过程中出现的问题进行了反思和讨论。

This research attempts to introduce the theoretical framework of the Complex Adaptive System,and observes the organizational innovation and structural changes in the new media platform from the perspective of the third-generation system theory.This study selects the accounts of broadcasting organizations in the short video platform as the analysis object,and examines how new actors can continuously modify the interaction rules between themselves and other subjects and the environment through adaptive interaction,so as to maximize the ability of their survival in a complex environment.This study takes the subject’s audio-visual language evolution analysis in a complex adaptive system as an entry point,and proposes the emergence of innovation based on stimulus-response rules,the choice of visual grammar based on prefabricated sequences,the transfer of narrative language based on duplication and choice,and the adaptive subject strategy based on the rule of flow,and the audio-visual corpus based on the emotional mobilization mechanism and other analytical dimensions,and thus reflect and discuss the problems that arise in the process of platform governance.