"一带一路"视域下农产品跨境电商的发展困境及出路探讨

Discussion on the Development Dilemma and Solutions of Cross-border E-commerce of Agricultural Products from the Perspective of"Belt and Road"Initiative

跨境电商相较传统国际贸易,优势十分明显,大力发展跨境电商能够稳步推动我国经济的发展。但任何事物的发展都难以一帆风顺,跨境电商也是如此,在发展中面临着诸多困境,特别是在中美贸易摩擦下,也会加剧跨境电商的发展难度。为了推动跨境电商的稳步发展,应加大力度探索我国跨境电商的出路。鉴于此,本文将目光聚焦农产品,重点论述了"一带一路"视域下,农产品跨境电商所面临的发展困境,并探讨走出这些困境的路径。

Compared with traditional international trade,cross-border e-commerce has obvious advantages.Vigorously developing cross-border e-commerce can steadily promote the development of China's economy.However,the development of everything is not always smooth.The same is true for cross-border e-commerce.There are many difficulties in its development.In particular,under the Sino-US trade friction,it will also increase the difficulty of cross-border e-commerce development.Therefore,in order to promote the steady development of cross-border e-commerce,it is necessary to double efforts to explore the way out for cross-border e-commerce in China.In view of this,the article focuses on agricultural products,as well as the development dilemmas faced by cross-border e-commerce of agricultural products from the perspective of the"Belt and Road"Initiative,and discusses paths of getting out of these dilemmas.