疫情下实体书店的自救、他救与未来选择

Self-help,Other-rescue and Future Choices of Physical Bookstores under the Epidemic

电商平台的崛起和电子书的普及挤压着实体书店的经营空间,疫情的爆发则使书店陷入更深的危机,现状令人担忧,如何帮助实体书店摆脱困境并进入健康发展轨道是当今和未来研究的重点。本文通过整理归纳疫情期间实体书店的自救、他救举措,分析有效性与可行性,并根据前面的研究对实体书店未来的发展道路提出系统的建议,指出疫情下实体书店应以自救为主、他救为辅,将两者有机结合,为实体书店提供可借鉴的思路与方法。

The rise of e-commerce platforms and the popularity of e-books are squeezing the business space of physical bookstores,while the outbreak of the epidemic has plunged bookstores into a deeper crisis.The current situation is worrying,and how to help physical bookstores get out of the dilemma and enter into the track of healthy development is now and future the focus of research.This paper through combing through and summarizing the self-help and other-rescue measures of physical bookstores during the epidemic period,analyzing the effectiveness and feasibility,and based on the previous research,it puts forward systematic suggestions on the future development path of physical bookstores,pointing out that physical bookstores should focus on self-help during the epidemic,taking other-rescue as a supplement,and the two are organically combined to provide physical bookstores with ideas and methods that can be used for reference.