环保纪录片数据可视化修辞策略及功能建构——以纪录片《难以忽视的真相》和《穹顶之下》为例

THE RHETORICAL STRATEGY AND FUNCTIONAL CONSTRUCTION OF THE ENVIRONMENTAL DOCUMENTARY DATA VISUALIZATION——TAKING THE DOCUMENTARIES AN INCONVENIENT TRUTH AND UNDER THE DOME AS EXAMPLES

数据可视化作为一种视觉表征方式,被广泛地运用在视觉沟通中。作为环境沟通领域最有社会影响力的两部环保纪录片,《难以忽视的真相》和《穹顶之下》通过数据可视化的色彩、结构关系和发展方向的修辞运用来影响观众的环境观点和价值判断,其普及环境科学、构建环境真相和凸显环境风险的功能则从论点和论据上强化了影片总体修辞效果。研究揭示了数据可视化如何以视觉的方式在环保纪录片中发挥对观众的说服作用,为环保纪录片数据可视化的修辞运用提供借鉴和思考。

Data visualization is widely used in visual communication as a visual representation.As two of the most socially influential environmental documentaries in the field of environmental communication,“An inconvenient truth”and“Under the Dome”influence the audience’s environmental perspective and value judgment through the use of data visualization rhetoric in terms of color,structural relationships and direction of development,its functions of popularizing the environmental science,Constructing Environmental Truth and highlighting environmental risks reinforce the overall rhetorical effect of the film in terms of arguments and arguments.The study reveals how the data visualization plays a visual role in persuading the audience to make use of the rhetoric of the environmental documentary data visualization.