美国篮球协会发展历程、经验及启示

Courses,Experiences and Enlightenments of the Development of USA Basketball

运用文献资料法、逻辑分析法等研究方法,对美国篮球协会发展历程进行回顾,在此基础上总结美国篮球协会发展的主要经验,为中国篮球协会实现高质量发展提供启示。研究发现,美国篮球协会的发展历程总体可分为萌芽成长期、整合兼并期和稳步发展期3个阶段,其发展的主要经验包括重视顶层设计,优化组织分工;加强制度建设,保障运转秩序;丰富营销方式,满足民众需求;挖掘项目特色,营造篮球氛围。对中国篮球协会发展的启示主要包括:强化权责分工以促进协会发展有序化,加快立法兴规以保障协会发展规范化,提升宣传力度以助力协会服务多元化,普及篮球文化以推动协会活动系列化。

By using the methods of literature review,logic analysis and so on,this article reviewed the development courses of USA Basketball,summed up the experience of USA Basketball and provided the enlightenments for Chinese Basketball Association.It shows that the development process of USA Basketball could be divided as three periods including germination,merger and steady development,the main experiences of USA Basketball development including attaching importance to top-level design,to optimize the division of labor in the association;strengthening the guarantee of institution,to keep the order of the association;verifying the marketing mode,to meet the demands of people;exploring the characteristics of basketball,to create its atmosphere.The enlightenments for Chinese Basketball Association could be summarized as follows:strengthening the division of rights and liabilities to keep the development in order;speeding up legislative progression to keep the development normalized;increasing the intensity of publicity to make the services diversified;popularizing basketball culture to improving the activities serialized.