自然环境活力色彩在包装设计中的体现

Vibrant Colors of Natural Environment Are Reflected in Packaging Design

包装设计中色彩的视觉元素随着城市生活的变革变得越来越复杂化,同时也要求色彩的设计越加精细化。自然环境的活力色近几年越加受到设计师和大众的关注和喜爱,自然环境色彩的包装创作不仅可以吸引受众,更能增强受众的审美愉悦感,从而激发受众的购买欲望,商品使用过程中使受众产生丰富的联想,陶冶了受众的审美情操。自然环境色彩与其他设计元素合理融合后成为表达情感的最佳视觉语言。本文通过分析自然环境色彩的内涵、意义、优势、影响、应用形式等,借助包装设计案例,对自然环境色彩在包装中的视觉体现进行细致的阐述和论证。

The visual elements of color in packaging design have become more and more complicated with the transformation of urban life,and at the same time,color design is required to be more refined.In recent years,the vibrant colors of the natural environment have received more and more attention and love from designers and the public.The packaging creation of natural environment colors can not only attract the audience,but also enhance the audience’s aesthetic pleasure,thereby inspiring the audience’s desire to buy and the process of product use.This makes the audience have rich associations and cultivates the audience’s aesthetic sentiment.The natural environment color and other design elements are reasonably integrated to become the best visual language for expressing emotions.This paper analyzes the connotation,significance,advantages,influence,application form of natural environment color,etc.,with the help of packaging design cases,elaborates and demonstrates the visual manifestation of natural environment color in packaging.