古代诗词元素在文创产品设计中的应用探究

A Probe into the Application of Ancient Poetry Elements in the Design of Cultural and Creative Products

文化是民族发展之根蒂。十八大以来,习总书记就多次强调了发展中华优秀传统文化和传统思想价值体系的重要性。古诗词作为中国传统文化中最具代表性、最有精神底蕴的一个分支,是中华优秀传统文化的重要组成部分。本文从三个方面剖析了古诗词文化的传承背景,小议文创产业的发展现状。以古诗词文化的实体化传承作为切入点,探讨文创产品设计的思路,并以此方法进行文创产品设计应用指导实践。

Culture is the root of national development.Since the 18th National Congress of the Communist Party of China,General Secretary Xi has repeatedly emphasized the importance of developing Chinese excellent traditional culture and traditional ideological value system.As the most representative and spiritual branch of Chinese traditional culture,ancient poetry is an important part of Chinese excellent traditional culture.This article analyzes the inheritance background of ancient poetry culture from three aspects,and discusses the development status of the cultural and creative industry.Taking the substantive inheritance of ancient poetry culture as an entry point,discuss the ideas of cultural and creative product design,and use this method to guide the practice of cultural and creative product design.