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软导语在新闻话语中的意义锚定、统摄秩序与建构进路

Meaning Anchoring,Guiding Principles and Construction Methods of Soft Lead in News Discourse
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摘要 新闻话语是新闻叙事产生的口语或文字作品。新闻话语按照其文本结构和表现形式的差异可分为硬新闻和软新闻,它们的开头分别被赋予硬导语和软导语修辞。其中,软导语追求高度的文学品质,凸显新闻文化的旨趣。本文通过研究软导语建构的规律、现状、问题和对策,对新时代媒体人继承和发扬传统编辑室的优秀文化、努力建构优质软新闻话语的导语提供了有针对性的策略。 News discourse is the oral or written works produced by news narration.News discourse can be divided into hard news and soft news according to the text structure and form of expression.The beginning of news discourse is given the rhetoric of hard lead and soft lead respectively.Among them,soft lead has become the crown of news discourse for its high literary quality and pursuit of the purport of news culture.Through the research and analysis of meaning anchoring,guiding principles and construction methods of soft lead construction,this paper expresses that in the current interactive and mobile communication mode,the media in the new era hold high the banner of idealism,inherit and carry forward the cultural essence of the strict control of the content in the traditional editorial room,abide by the paradigm of news narration,and pursue the“craftsman spirit”of excellence,and strive to construct a high-quality text of soft lead.
作者 武斌 武子琳
出处 《语言与文化论坛》 2021年第2期347-357,共11页 Forums of Language and Culture
基金 浙江省一流本科课程建设项目(线上线下混合式一流课程)“新闻采访与写作”(浙越外教发〔2020〕37号)的阶段性成果。
关键词 软导语 新闻话语 意义锚定 统摄秩序 建构进路 soft lead news discourse meaning anchoring guiding principles construction methods
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