基于网络文本的庐山旅游者景区空间行为分析

An Analysis of Spatial Behavior of Tourists'Scenic Spots in Lushan Mountain Based on Internet Text

近年来随着现代信息技术的广泛应用,景区内部空间尺度下的旅游者空间行为研究成为了学术界的研究热点。文章以庐山为案例地,选取马蜂窝和携程网在线旅游文本,结合行为地理学相关理论,运用文本分析法研究庐山景区内部空间尺度下旅游者的空间行为,揭示其景区空间行为模式的形成机理。研究发现:1.庐山旅游者的旅游动机表现为“认知、寻求、逃避”三个维度,并以“认知”为主,在“认知”动机的驱动下,庐山旅游者主要是停留2-3天的观光型游客。2.旅游动机与停留时长复合影响旅游者的景点选择偏好,景点选择偏好决定不同景点间的线性组合模式,并最终影响旅游者景区空间行为模式的形成。3.庐山旅游者景区空间行为模式主要表现为:中心辐射式与串游式、点对点模式且以中心辐射式为主。基于研究结果,为庐山景区优化景区空间结构和提升景区营销管理提供建议。

In recent years,with the widespread application of modern information technology,the study of tourists'spatial behavior at the internal spatial scale of scenic spots has become the research hotspot in academia.The paper uses Lushan Mountain as the research case site,selects online travel texts from Mafengwo and Ctrip,combines the related theories of behavioral geography to study the spatial behavior of tourists at the internal spatial scale of Lushan Mountain Scenic Area,and reveals the formation mechanism of the spatial behavior pattern of the scenic spot.The research found that:①The tourism motivation of Lushan tourists is manifested in the three dimensions of“cognition,seeking,and escape”and mainly based on“cognition”.Driven by the“cognitive”motivation,Lushan tourists mainly stay 2-3 days for sightseeing.②The combination of tourism motivation and length of stay affects tourists'preference for scenic spots.The preference for scenic spots determines the linear combination of different scenic spots and ultimately affects the formation of tourist scenic space behavior patterns.③The spatial behavior patterns of tourist attractions in Mount Lushan is mainly manifested as a center-and-spoke and a series of point-to-point modes,center-and-spoke mode is the first.Based on the research results,the article provides suggestions for optimizing the spatial structure of the scenic spot and improving the marketing management of the scenic spot in Lushan Mountain.