跨文化非言语交际成功因素分析——以自媒体博主李子柒为例

An Analysis of Success Factors of Cross-Cultural Nonverbal Communication:A Case Study of Li Ziqi,a Self-Media Blogger

本文在非言语交际和跨文化交际理论框架指导下,运用文本分析法,以民间文化传播自媒体非言语交际行为的典范李子柒为代表,研究分析其跨文化交际成功的因素和策略。可以发现,在非言语交际的运用方面,李子柒视频中的肢体语言及人物空间距离等处理方式将具有不同文化背景的观众情感诠释得恰如其分;在跨文化交际方面,李子柒的视频通过不断创新,融汇中西文化的同时又凸显中国特色。李子柒的视频不仅吸引了观众目光,而且还成功地输出了中国文化。这为民间个体依托自媒体树立中华文化正面形象及进行文化输出提供了新思路。

Under the guidance of the theory of nonverbal cross-cultural communication,this paper applies text analysis and takes Li Ziqi as an example of the nonverbal communication behavior of folk culture communication media.The study analyzes the factors and strategies leading to Li Ziqi's successful cross-cultural communication.The results show that in the use of non-verbal communication,with the handling of body language and character space distance,Li Ziqi's videos can properly interpret the emotions of the audience with different cultural backgrounds.Through continuous innovation,Li Ziqi's videos combining both Chinese and western cultures highlight the Chinese characteristics and have attracted the attention of the audience and successfully carried out cultural output.This will provide a new way for non-governmental individuals to build a positive image of Chinese culture and carry out cultural output by relying on the media.