我国高铁企业商标保护的优化——基于注册现状的分析

The Optimization of Trademark Protection of High-speed Rail Enterprises in China——Based on the Analysis of China's Registration Status

当前,我国高铁企业快速发展,市场竞争力也随之增强,但仍面临着商标保护的诸多问题。基于对我国高铁企业现有商标的注册数量、注册质量、注册时间等因素的分析发现,我国高铁企业商标保护存在着商标保护意识薄弱与不敷、商标管理体系不健全、商标管理人才匮乏等严峻问题。据此,提出了对我国高铁企业商标保护的优化方案:制定企业的商标战略;制定企业的商标规章制度;打造高铁的代表性商标;及时进行商标注册等。是故,在高铁企业商标保护的优化基础上,加强企业商标侵权风险防控,助力企业储存商誉、塑造品牌、形成“聚合效应”与“内敛效应”,从而进一步增强我国高铁企业市场竞争力,更好服务于高铁“走出去”战略。

at present,China’s high-speed rail enterprises have developed rapidly and their market competitiveness has been enhanced,but they still face many problems in trademark protection.Based on the analysis of factors such as the number,quality and time of trademark registration in China's high-speed rail enterprises,we found that there are serious problems in trademark protection in China's high-speed rail enterprises,such as weak or insufficient awareness of trademark protection,incomplete trademark management system and lack of trademark management personnel.This thesis puts forward the optimization scheme of trademark protection for high-speed rail enterprises in China:formulating the trademark strategy of enterprises,formulate trademark rules and regulations of enterprises,create a representative trademark of high-speed rail and proceed the trademark registration in time,etc.Therefore,on the basis of optimizing the trademark protection of high-speed rail enterprises,we should strengthen the prevention and control of trademark infringement risks,help enterprises to store business reputation,build brands and form“aggregation effect”and“restraint effect”,so as to further enhance the market competitiveness of China's high-speed rail enterprises and better serve the“going-out”strategy of high-speed rail.