网络虚拟财产交易的风险规制——以网络店铺转让为视角

The Risk Regulation of Virtual Property Trade:From the Perspective of Online Store’s Transfer

以网络店铺转让的风险规制为视角,针对C2C模式网店转让的特殊性和交易风险类型,厘清网店转让风险高发的内外成因,并对交易风险的规制作出探讨。区别于一般实物交易,网店转让交易性质不明,并受市场需求与行业自治错位、行业风控与强制监管不足等因素掣肘,交易风险高发,严重冲击了网络经济市场的健康稳定。厘清网店转让的本质属性,构建网店转让具体细则的行业治理措施,结合国家监管的强制手段,净化网络交易环境,降低交易风险,保障“互联网+”时代共享经济的持续有序发展。

From perspective of the risk regulation about online store’s transfer,this paper points the specialities and risks arising from the consumer-to-consume online store’s transfer,examines the internal and external reasons for these risks and explores the regulation of these risks.Different from the barter trade,the transfer of online stores has not been defined in law,and the mismatch between market demand and self-governance,the lack of risk control and third-party supervision result into the high risks occurred in the transfer of online stores and undermine the healthy development of the internet economy.This article makes clear the legal nature of online store transfer,suggests making detailed rules and regulations on online store transfer and strengthening the national supervisions on the transfer of online stores to reduce the risks of transfer and to promote the sustainable development of the internet economy.