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主持人小屏出镜的个性化表达研究 被引量:3

Study on thePersonalized Expression of Presenters small Screen Appearance
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摘要 5G网络的到来及视频软件剪辑技术的简便化,使得“全民主播”成为现实。传统媒体的主播、主持人越来越多地运用自身专业优势,在小屏时代进行多元化传播,制作出既体现专业性又接地气、贴合小屏传播的作品,而这些小屏视频作品,尤其是一些短视频、新闻Vlog,主持人怎样做到区别于大屏出镜发声时的规范状态,更多体现自身的个性化就显得尤为重要。主要介绍小屏直播、新闻短视频以及Vlog拍摄制作过程中,主持人通过沉浸感、细节感、交互性3方面来展现个性化表达。 The arrival of 5G era and the ease of editing technology of various video software have also made“national anchor”a reality.For the anchor of the traditional media uses their own professional advantage,diversified the transmission in the era of the small screen to produce videos,which both reflects professionalism and unique characteristics.In these small screen video products,especially some short video,news Vlog,how to distinguish the host from the routine state of the large screen,and reflect more of their own personalized nature is particularly important.This paper focuses on the immersion,detail and interaction of the host in the process of small screen live broadcast,short news video and Vlog shooting to show personalized expression.
作者 李晓红 LI Xiaohong(Huzhou News Media Center,Huzhou 313000,China)
出处 《中国有线电视》 2021年第10期1066-1068,共3页 China Digital Cable TV
关键词 小屏直播 新闻短视频 沉浸感 细节感 small screen live broadcast news short video immersive details are interactive
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