考虑随机需求的制造商动态折扣融资策略研究

Research on Dynamic Discounts Financing Strategy of Manufacturers Considering Stochastic Demand

刻画了面临随机需求的单个制造商和单个品牌商构成的供应链.通过引入资金的时间价值和制造商的经营状态,分别构建了资金约束模型和动态折扣模型,并分析了供应链决策和收益.数值算例验证了模型的有效性,同时展示了市场需求波动和制造商自有资金对决策及收益的影响.研究结果表明:1)动态折扣能增加制造商的产能和品牌商的订货量,可以缓解资金不足造成产品供不应求时的批发价上涨,有利于更好地满足市场需求;2)动态折扣可以显著提高品牌商的利润,但只有在制造商资金缺口较大时才对制造商利润有改善作用.3)动态折扣可以提升供应链整体收益并促进合作.

This paper studies the supply chain of a single manufacturer and a single brand facing stochastic demand.By introducing the time value of capital and the operating status of manufacturers,the capital constraint model and dynamic discount model are constructed respectively,and the supply chain decision and revenue are analyzed.The numerical example verifies the effectiveness of the model,illustrating the influence of market demand fluctuation and manufacturer’s own capital status on decisions and revenue.The study shows that:dynamic discount.1)can increase the production capacity of manufacturers and the order quantity of brand,and alleviate the increase in wholesale prices when supply exceeds supply due to insufficient funds,which is conducive to better meet the market demand;2)can significantly increase the profits of brand,but can only improve the profits of manufacturers when they have a large capital gap;3)can increase supply chain revenue and promote cooperation.