正与负:社交媒体政治传播功能的平衡与优化

Positive and Negative:Balance and Optimization of Political Communication Function of Social Media

社交媒体政治传播的正向功能体现为主流政治环境涵化、政治情境认同、政治关系整合、政治心理补偿和政治行为监督等;其负向功能则表现为次生公共舆论生成、政治价值易位、道德修辞泛滥、参与认知受限和公共权力监督越位等。因此,对社交媒体政治传播的正负向功能进行平衡与优化显得十分必要和迫切,可以通过差序传播弥合认知差异、多维传播建构良好的政治关系、正义传播维护政治"善"治、共识传播整合多元价值、共情传播维系理性情感等五个方面展开。

The positive functions of political communication of social media are embodied in the acculturation of mainstream political environment,the identification of political situation,the integration of political relations,the compensation of political psychology and the supervision of political behavior,etc.Its negative functions include the generation of secondary public opinion,the translocation of political value,the proliferation of moral rhetoric,the limitation of participation cognition and the offside of power supervision.Therefore,it is very necessary and urgent to balance and optimize the positive and negative functions of social media political communication,which can be carried out in five aspects:bridging cognitive differences through differential order communication,constructing good political relations through multidimensional communication,maintaining political“good”governance through justice communication,integrating multiple values through consensus communication,and maintaining rational emotions through empathy communication.