数字经济时代的企业运营管理与服务创新

Enterprise Operation Management and Service Innovation in Digital Economy Era

本文从数字经济时代企业运营管理面临的机遇与挑战入手,以大数据、人工智能、区块链、物联网和5G等数字技术为依托,揭示数字经济赋能对企业运营与服务管理的影响机理,阐述数字经济下企业运营管理与服务创新机制,并进一步探讨数字经济时代企业运营管理与服务的研究重点,为企业智慧运营与服务创新提供理论支撑。

This article starts with the opportunities and challenges faced by enterprise operation and management in the digital economy era,and uses digital technologies such as big data,artificial intelligence,blockchain,Internet of Things,and 5G as the basis to reveal the impact mechanism of digital economy empowerment on enterprise operation and service management.Formulating the mechanism of enterprise operation management and service innovation in the digital economy,the article further explores the research focus of enterprise operation and service management in the digital economy era,and provides theoretical support for enterprise smart operation and service innovation.