产业融合视角下黑龙江省农旅产业标准化与个性化探究

Analysis of Standardization and Personalization of Agricultural Tourism Industry in Heilongjiang Province Under the Perspective of Industrial Integration

进入21世纪以来,黑龙江省充分利用省内现代化的大农业资源,积极推进农业与旅游业的多维度融合,形成了初具规模的农旅产业。本文以黑龙江省农旅产业发展中的"非标准化"和"同质化"问题为着眼点,在分析农旅产业的消费者特征及其需求偏好的基础上,借鉴张家界自然风景区和重渡沟自然风景区发展农旅产业的先进经验,结合黑龙江省农旅产业发展的特殊规律,提出了黑龙江省农旅产业标准化管理与个性化发展的具体操作路径,为推进黑龙江省农旅产业的提质扩容与创新转型提供了新思路。

Since entering the 21 st century,Heilongjiang Province has made full use of the large modern agricultural resources in the province,actively promoted the multi-dimensional integration of agriculture and tourism,and formed a large-scale agricultural tourism industry.Focusing on the problems of"non-standardization"and"homogenization"in the development of agricultural tourism industry in Heilongjiang Province,this paper analyzed the consumer characteristics and demand preferences of agricultural tourism industry,drew lessons from the advanced experience of developing agricultural tourism industry in Zhangjiajie Natural Scenic Spot and Chongdugou Natural Scenic Spot,and combined with the special laws of the development of agricultural tourism industry in Heilongjiang Province,it put forward the specific operation path for standardized management and personalized development of agricultural tourism industry in Heilongjiang Province,which provided a new idea for the quality improvement,capacity expansion and innovation transformation of agricultural tourism industry in Heilongjiang Province.