超越悖论:再论对话公关“何以可能”

Transcending the Paradox: Revisiting the Possibility of Dialogic Public Relations

除了探索日常关系和交流方面的一般问题外,对话还注重从本质上来理解意识,被认为是规避风险、制造共情、传递价值、构建和谐的重要途径。梳理对话哲学的基本思想和主要争论,并结合既有公关理论,可以发现对话公关存在组织中心、关系视角、传播过程和伦理价值四个方面的理论悖论。展望未来,公共关系应从对话哲学中寻找灵感,探寻公关在"超越自我与共同体"之维的对话性与建设性作用,从而赋予现代公关真正的意义与价值。具体说来,公关应在专业建设、伦理反思与共情沟通上凸显真正的对话基因,从而为连接社会、构建和谐情境贡献应有的力量。

In addition to exploring general issues in daily relationships and communication,dialogue also focuses on understanding consciousness in essence, so it is considered an important way to avoid risks, generate empathy, deliver value, and promote harmony.Combining Arranging the basic ideas and main controversies of dialogue philosophy, combined with existing public relations theories, it can be found that dialogue public relations has four theoretical paradoxes in terms of organization center, relationship perspective, communication process and ethical value. Looking to the future, public relations should seek inspiration from dialogue philosophy, and explore the dialogue and constructive role of public relations in the dimension of "transcending self and community", so as to endow modern public relations with real The meaning and value of. Specifically, public relations should highlight the true dialogue genes in professional construction, ethical reflection and empathic communication, so as to contribute its due force to connecting society and building harmony.