动态插画设计中的叙事性探究:从叙事结构、修辞到语境

Narrative Exploration in Dynamic Illustration Design:from Narrative Structure,Rhetoric to Context

动态插画是新媒体时代不断发展下催生的新事物,相较于传统的静态插画,其不仅是对故事情节的再现,背后还有更深层的含义。科技的变革引发了艺术朝着综合性、多样化的方向发展,插画的叙事语言也由此不断发展、完善。提喻、转喻和隐喻一直作为语言学中的修辞方式为人们所熟知。在现代媒体技术的发展下,动态插画愈发注重图像文本的叙事性表达,图像修辞更是成为新媒体时代下的自觉命题。不同的修辞观可以有不同的认识,提喻、转喻和隐喻的关系一直相互影响、相互渗透。在新媒介的不断发展下,图像叙事结构也随之发生改变,叙事作品的语境也进一步得到丰富。

Dynamic illustration is a new thing spawned under the continuous development of the new media era.Compared with traditional static illustration,it is not only a reproduction of the storyline,but also a deeper meaning behind it.The changes in technology have triggered the development of art in a comprehensive and diversified direction,and the narrative language of illustrations has also been continuously developed and improved.Synecdoche,metonymy and metaphor are well known as rhetorical devices in linguistics.With the development of modern media technology,dynamic illustration pays more attention to the narrative expression of image text,and image rhetoric has become a conscious proposition in the new media era.Different rhetorical views have different understandings.The relationship among synecdoche,metonymy and metaphor has been influencing and infiltrating each other.With the continuous development of new media,the image narrative structure has changed,and the context of narrative works has been further enriched.