自媒体时代下的古诗词传播探究

Research on communication of ancient poetry in the era of We Media

为了探讨自媒体时代古典诗词的传播,此次以微信公众号为例,分析新信息传播方式让传统文学焕发生命力的特色与发展方向。文章根据新榜大数据平台,选取排名前二十的诗词类公众号,运用综合分析法、比较分析法等进行相关研究。信息大爆炸的互联网时代改变了人们获取信息的方式,不仅使传统纸媒和广播电视传播经典受到冲击,也使人们消化经典的思维方式受到挑战。微信平台传播古代诗词的现状和发展趋势都在引领人们修身养性,追求自由,实现个人价值和社会价值。

In order to explore the dissemination of ancient poetry in the era of"We Media",the WeChat public account was taken as an example to analyze the characteristics and development direction of new information dissemination methods to make traditional literature full of vitality.According to the big data platform of the new list,this paper selects the top 20 public accounts in the category of poetry,and uses comprehensive analysis method and comparative analysis method to conduct related research.The Internet era of information explosion has changed the way people acquire information,which not only impacts the classic transmission of traditional paper media and radio and television,but also challenges people's way of thinking to digest the classic.The current situation and the development trend of ancient poetry transmitted by WeChat platform are leading people to cultivate morality,pursue freedom,and realize personal and social values.