高校图书馆新媒体服务创新策略研究

Research on New Media Service Innovation Strategy of University Library

高校图书馆的管理服务在新媒体时代发生了很大的变化,基于新媒体应用的图书馆创新服务也在持续深入地探索中。该文从高校图书馆新媒体服务创新的原则入手,阐述了目前高校图书馆新媒体服务创新的现状以及存在的问题,并进一步探讨优化创新高校图书馆新媒体服务的些许策略,以保障基于新媒体应用的服务创新效能的实现。

Great changes have taken place in the management service of university library in the new media era,and the library innovative service based on new media application is also under continuous and in-depth exploration.Starting from the principle of new media service innovation in university library,this paper expounds the present situation and existing problems of new media service innovation in university library,and further discusses some strategies for optimizing and innovating new media service of university library,to ensure the realization of service innovation efficiency based on new media application.