国潮服饰文化传统元素的应用

Application of traditional elements of national tide clothing culture

近年来,国潮服装服饰品牌行业发展迅速,国潮系列产品已经成为中国年轻人所追崇的主流风格之一。国潮系列产品的兴起,意味着属于我国本土潮流的自主设计萌生,同时意味着我国传统文化元素正式被应用于现代设计中。文章从多个国潮品牌成功案例中分析其成功的原因,并合理地利用中国传统文化加持自己的品牌,让其在国潮系列产品中获得独有的品牌形象,提高辨识度,并形成体系,为其他品牌的国潮系列产品设计提供一定的建议。

In recent years,the national tide clothing brand industry has developed rapidly,national tide series of products has become one of the mainstream styles that young Chinese people admire.The rise of the national tide series of products means that the independent design belonging to the local trend of our country is emerging,and also means that the elements of our traditional culture have officially begun to be applied to modern design.This paper analyzes the reasons for its success from a number of national tide brand success cases,it makes reasonable use of traditional Chinese culture to support its own brand,so that it can obtain a unique brand image in national tide series of products,improve its recognition,and form a system to provide certain suggestions for the design of national tide series of products of other brands。