“互联网+5G”背景下非物质文化遗产的创新方法--以广东潮绣为例

Innovative methods of intangible cultural heritage under the background of“Internet+5G”:taking Guangdong Chao Embroidery as an example

随着“互联网+5G”时代的到来,由于传统非物质文化遗产传承和宣传方式注重的是文字、图片、视频、新媒体或宣传片,传承与创新方法存在不足,可以引进3D打印、VR虚拟现实等技术对传统文化和文创产品、古代场景进行重现复原,打造自身的特色和宣传方式。文章以广东潮绣为例,阐述了以往非物质文化遗产传承与创新存在的一些问题,提出了非物质文化遗产相关的传承与创新方法以及广东潮绣传承与创新的具体对策,将非物质文化遗产与文化创意产业相结合,打造“非遗+旅游”的发展模式,对于开拓潮汕地区、发展“文化+旅游”“文化+创意”“文化+科技”等产业具有重要意义。

With the arrival of the“Internet+5G”era,due to traditional intangible cultural heritage inheritance and publicity way pay attention to text,pictures,video,new media or advertising video,inheritance and innovation methods are insufficient.We can introduce 3D printing,VR virtual reality technology for traditional culture,cultural and creative products,ancient scenes to restore,create their own characteristics and publicity way.This paper takes Guangdong Chao Embroidery as an example,expounds some problems in the previous inheritance and innovation of intangible cultural heritage,put forward the intangible cultural heritage related inheritance and innovation methods and Guangdong Chao Embroidery inheritance and innovation countermeasures,combining intangible cultural heritage and cultural and creative industry,create“intangible+tourism”development model.It is of great significance to expand Chaoshan area and develope“cultural+tourism”“cultural+creativity”“cultural+science and technology”in Chaoshan area.