基于产业融合背景下乡村文化旅游发展策略

Rural Cultural Tourism Development Strategy Based on the Background of Industrial Integration

随着旅游业的蓬勃发展,在当前的旅游产业发展过程中可以说文化因素渗透到各个环节中,文化是旅游的灵魂,在提升社会大众精神文明方面大有裨益。随着国民经济的行稳致远发展,社会大众越来越重视生活方式,注重精神文明的提升,特别是随着乡村文明振兴战略的深入推进,越来越多的社会大众青睐于选择到原生态特征的乡村旅游,为弘扬乡村文化提供了契机,旅游为文化发展提供了载体,文化是旅游的精髓,二者相依相生。因此,我们基于产业融合背景下要全面谋划,统筹推进,将文化和旅游融合起来,协调发展。

With the vigorous development of tourism,it can be said that cultural factors have penetrated into every link in the development process of the current tourism industry.Culture is the soul of tourism,which is of great benefit in promoting the spiritual civilization of the public.With the steady and long-term development of national economy,the public pay more and more attention to way of life the improvement of spiritual civilization.Especially with the in-depth promotion of the Revitalization Strategy of rural civilization,more and more people prefer rural tourism with original ecological characteristics,which provides an opportunity to promote rural culture and tourism provides a carrier for cultural development,culture is the essence of tourism,and the two depend on each other.Therefore,based on the background of industrial integration,we should comprehensively plan and promote the integration of culture and tourism for coordinated development.