跨境电子商务平台与中小企业核心竞争力--基于阿里巴巴国际站的案例研究

Analysis on Interaction between Cross-border E-commerce Platform and Core Competitiveness of Chinese SMEs--A Case Study of Alibaba.com

在数字经济高速发展和数字贸易初露端倪的特定历史节点,中小企业及其核心竞争力能否进一步提升关乎我国是否可以从传统贸易大国转型为数字贸易强国。基于跨境电子商务平台视角,从企业家心智、竞争力深化、竞争力广化和平台网络效应四个维度出发,利用阿里巴巴国际站三个发展阶段进行佐证,可以发现,在数字经济时代,中小企业核心竞争力既包括利用平台提供的数据和数字化工具,更高效地配置和利用企业内外部资源,实现传统核心竞争力数字化拓展的企业家心智和能力,也包括全面整合和开发平台资源,与平台建立战略合作关系,衍生新型核心竞争力的知识和技能。在此基础上可构建出基于价值共创理论的跨境电子商务平台生态圈协同进化模型(共赢模型),以解释跨境电子商务平台助力中小企业核心竞争力提高的作用机制。

At present,the rapid development of digital economy and digital trade are emerging at a specific historical point.Whether small and medium-sized enterprises and their core competitiveness can be further improved depends on whether China can transform from a traditional trading power to a digital trading power.However,all schools of the core competitiveness of traditional enterprises are faced with severe practical challenges in explaining the typical facts of the digital economy,lacking the value of guiding the practice of small and medium-sized enterprises.Based on the perspective of cross-border e-commerce platform,from the four dimensions of entrepreneurship,competitiveness deepening,competitiveness broadening and platform network effect,this paper uses three development stages of Alibaba international station to prove and reveal the connotation and extension of the core competitiveness of small and medium-sized enterprises in the era of digital economy.On this basis,this paper constructs a cross-border e-commerce platform ecosystem co-evolution model(win-win model)based on the value co-creation theory to explain the mechanism of cross-border e-commerce platform in helping SMEs improve their core competitiveness.