略谈影视广告中剪辑的技术与艺术

A Brief Talk on the Technology and Art of Editing in Film and Tv Advertisements

影视广告的后期制作在影视广告的艺术表现上越来越重要,如何使用剪辑手法彰显广告内容,是影视广告从业者一直关心的重点,本文主要略谈影视广告画面剪辑的基本要求和原则,探讨影视广告画面剪辑中场面转换的常用手段,以及创意在影视中的核心作用,希望通过文章能够对影视广告后期剪辑艺术表现性上进行深层次的思考和探索。

The post-production of film and television advertisements is becoming more and more important in the artistic expression of film and television advertisements.How to use editing techniques to highlight the advertising content is the focus of the film and television advertising practitioners.This article mainly discusses the basic requirements and principles of film and television advertisements.The common means of scene conversion in advertising screen editing,and the core role of creativity in film and television,hope that through the article,we can carry out in-depth thinking and exploration on the performance of film and television advertising in the later period of editing.