解析民族特色文化在现代包装设计中的应用

Analyze the Application of National Characteristic Culture in Modern Packaging Design

民族特色文化是世界区域性文化,因其独特魅力与迥然的艺术风格,在现代包装设计中得以广泛应用。现代包装设计传承国际化的设计理念,与民族特色文化共进,将产品准确定位,个性表达,充分体现出民族特色文化的独到之处,完成文化交流与商品信息的传递,以民族特色文化的吸引力和渗透力,连接产品和消费者,完成从工厂到销售的过程,同时以包装为载体,通过其鲜明的个性化包装设计风格,对民族特色文化进行一次特殊形式的传播与推广。

National characteristic culture is the world regional culture,because of its unique charm and widely used in modern packaging design.Inherits the design concept of internationalization,modern packaging design with national characteristic culture,the accurate product positioning,the individuality expression,which fully reflects the national characteristic culture is unique,and accomplish the transmission of cultural exchange and commodity information,to the attraction of the ethnic cultural permeation,and connectivity products and consumers,complete from the factory to the sales process,at the same time with the packing as a carrier,Through its distinctive personalized packaging design style,the national characteristics of the culture of a special form of communication and promotion.