控制感在大学生亲社会行为与消费决策风格间的中介作用

Mediating effect of sense of control between college students'prosocial behavior and consumption decision-making style

目的:探讨大学生亲社会行为、控制感和消费决策风格之间的关系及其内在作用机制。方法:采用亲社会倾向量表、控制感量表以及消费决策风格量表,对514名大学生进行问卷调查,利用Bootstrap检验控制感在亲社会行为和消费决策风格之间的中介效应。结果:①独生子女大学生的亲社会行为以及控制感高于非独生子女大学生(t=1.99,2.07;P<0.05),每月生活费用在1500元以上的大学生消费决策风格比其他水平生活费用的大学生更加突出(F=5.01,P<0.01);②亲社会行为与消费决策风格呈显著正相关(r=0.47,P<0.01),消费决策风格与个人限制感呈显著负相关(r=-0.27,P<0.01)、与个人掌控感呈显著正相关(r=0.43,P<0.01),亲社会行为与控制感呈显著正相关(r=0.13,P<0.01);③亲社会行为能够正向预测消费决策风格(t=12.21,P<0.01),控制感能够负向预测消费决策风格(t=-2.64,P<0.01);④控制感在亲社会行为与消费决策风格之间起部分遮掩作用(间接效应值=-0.02,P<0.001,95%CI置信区间:[-0.05,-0.001])。结论:大学生的亲社会行为能够正向预测消费决策风格,控制感在其中起中介作用。

Objective:To explore the relationship among college students'prosocial behavior,sense of control and consumption decision-making style and its internal mechanism.Methods:A questionnaire survey was conducted among 514college students with prosocial tendency scale,control scale and consumption decision style scale.Bootstrap was used to test the mediating effect of control on prosocial behavior and consumption decision style.Results:①The prosocial behavior and sense of control of only-child college students were higher than those of non-only-child college students(t=1.99,2.07;P<0.05),and the consumption decision-making style of college students with monthly living expenses above 1,500yuan was more prominent than that of college students with other living expenses(F=5.01,P<0.01);②Prosocial behavior was positively correlated with consumption decision style(r=0.47,P<0.01),consumption decision style was negatively correlated with personal restriction(r=-0.27,P<0.01),and positively correlated with personal control(r=0.43,P<0.01)③Prosocial behavior could positively predict consumption decision-making style(t=12.21,P<0.01),and sense of control could negatively predict consumption decisionmaking style(t=-2.64,P<0.01);④The sense of control partially concealed the relationship between prosocial behavior and consumption decision style(Indirect effect value=-0.02,P<0.001,95%CI confidence interval:[-0.05,-0.001]).Conclusion:College students'prosocial behavior can positively predict consumption decision-making style,and sense of control plays an intermediary role in it.