成都地区在校大学生对医疗美容认知及消费需求调查研究

Investigation and research on the cognition and consumption needs of college students in Chengdu area for medical cosmetology

目的了解成都地区在校大学生对医疗美容的认知及消费需求现状及相关影响因素。方法采取方便抽样方法,抽取成都市3所高校的在校学生作为调查对象,进行在校大学生对医疗美容认知及消费需求的问卷调查。结果成都地区在校大学生中已接受医疗美容服务的占调查总人数的10.10%(29/287),未来有医疗美容计划的40.42%(116/287),从未考虑过进行医疗美容的49.48%(142/287)。经过二元Logistic回归分析得出,性别、对自身外貌体型不满意部位的改善意愿和对医疗美容了解程度等因素等因素对在校大学生的医疗美容消费需求有显著相关性(P<0.05)。结论成都地区在校大学生对医疗美容有较为理智的消费态度,目前获取医疗美容信息的渠道多样化,但大学生对医疗美容的认知还有待提高。

Objective To understand the cognition and consumption demand of medical cosmetology among college students in Chengdu and the related influencing factors.Methods Using the convenient sampling method,the students of 3 universities in Chengdu were selected as the survey object,and a questionnaire survey was conducted on the cognition and consumption needs of medical cosmetology among college students.Results It is understood that 10.10%(29/287)of college students in Chengdu area have received medical beauty services,the proportion of medical beauty plans in the future is 40.42%(116/287),and 49.48%(142/287)of college students who have never considered medical cosmetology.Through binary logistic regression analysis,it is concluded that factors such as gender,willingness to improve the unsatisfactory parts of their appearance and body shape,and the degree of understanding of medical cosmetology have a significant correlation with the medical cosmetology consumption demand of college students(P<0.05).Conclusion College students in Chengdu have a more rational consumption attitude towards medical cosmetology.At present,the channels for obtaining medical cosmetology information are diversified.However,college students’awareness of medical cosmetology needs to be improved.