网络健康信息搜索中止行为形成机理研究

Research on the Formation Mechanism of the Discontinuation Behavior in Network Health Information Search

[目的/意义]深入探讨复杂网络环境下的任务、情境和情绪因素对网络健康信息搜索中止行为的作用机理,并形成用户行为指导和系统干预机制,对促进用户健康信息的有效获取具有重要作用。[方法/过程]在SSO理论的基础上提出健康信息搜索中止行为形成机理的概念框架,并通过搜索实验和问卷调查开展实证研究,揭示任务复杂性、任务重要性、时间紧迫性以及情绪对搜索中止行为的重要影响。[结果/结论]研究表明,情绪在任务复杂性和时间紧迫性对健康信息搜索中止行为的触发中起完全中介作用,任务重要性直接影响健康信息搜索中止行为,情绪对中止行为的影响大于任务重要性。最后对健康信息搜索用户提出行为指导,并对医疗健康平台构建用户搜索中止行为干预机制提出设计思路。

[Purpose/significance]This paper deeply discusses the action mechanism of task,situation and emotional factors on the network health information search discontinuation behavior in complex network environment,and forms the mechanism of users'behavior guidance and system intervention to promote the effective acquisition of users'health information.[Method/process]Based on the theory of SSO,this paper proposed a conceptual framework of the formation mechanism of the health information search discontinuation behavior,and carried out empirical research through searching experiments and questionnaires to reveal the important influence of task complexity,task importance,time urgency and sentiment on the search discontinuation behavior.[Result/conclusion]This study shows that sentiment plays a completely mediating role in the triggering of task complexity and time urgency on the discontinuation behavior of health information search,task importance directly affects the discontinuation behavior of health information search,and the effect of sentiment on the discontinuation behavior is greater than task importance.It provides some behavior guidance to health information search users and some design ideas of the intervention mechanism for the health care platform.