绿色生态设计在包装设计中的应用

Application of Green Ecological Design in Packaging Design

近年来,越来越多的绿色包装已彰显出对生态环境的积极作用,包装上的绿色生态设计也占据越来越重要的地位,引领了绿色时代的潮流。设计人员应以“简约”作为绿色设计新思路,结合产品用途和消费者心理,运用可循环利用、原生态的包装材料,挖掘绿色生态设计的内涵,设计出与生态环境和谐发展的绿色包装。本文从绿色生态设计理念着手,分析绿色生态设计对现代包装设计的影响,探讨在包装设计中的应用。

In recent years,more and more green packaging has highlighted the positive role of the ecological environment,the packaging on the green ecological design occupies an increasingly important position,leading the trend of the green era.Designers should take“simplicity”as the new thinking of green design,combine the use of products and consumers’psychology,use recyclable and original packaging materials,and excavate the connotation of green ecological design,design the green packaging that develops harmoniously with the ecological environment.This paper starts with the concept of green ecological design,analyzes the impact of green ecological design on modern packaging design,and discusses the application of green ecological design in packaging design.