古为今用—中国传统图形对当代标志设计的启示分析

Making the Past Serve the Present—An Analysis of the Enlightenment of Traditional Chinese Graphics on Contemporary Logo Design

中国传统图形对当代标志设计具有重要影响,不仅从形式上提供了丰富的具象元素可供借鉴,标志设计还通过传统图形的运用延展了自身的意义,是中国传统哲学思考的可视化表现。让传统图形借标志设计活起来,既彰显了民族自豪感,也促进了传统文化的有效传承。

Chinese traditional graphics have an important influence on contemporary logo design.Not only does it provide abundant concrete elements for reference in form,logo design also extends its own meaning through the use of traditional graphics.It is a visual expression of traditional Chinese philosophical thinking.Bringing traditional graphics to life through logo design not only demonstrates national pride,but also promotes the effective inheritance of traditional culture.