新媒体语境下动态海报设计的交互性研究

Research on the Interactivity of Dynamic Poster Design in the Context of New Media

近年来,新媒体以互联网作为载体,以数字技术作为依托,成为新兴的传播媒介并在设计界表现出巨大的优势。在此环境下产生的动态海报设计是一种全新的海报形式,它既不同于传统海报的单一视觉表现,也不同于短视频的机械播放。本项目旨在研究通过视觉、听觉、触觉、嗅觉等多感官的交互方式,有效提升海报设计作品的信息传播效率,实现层次更丰富、更多元的表达方式。

In recent years,new media has used the Internet as its carrier and digital technology as its support.It has become a new communication medium and has shown great advantages in the design world.The dynamic poster design produced in this environment is a brand new poster form,which is different from the single visual performance of traditional posters,and it is also different from the mechanical playback of short videos.This project aims to study the multi-sensory interaction methods of vision,hearing,touch,smell,etc.,to effectively improve the information dissemination efficiency of poster design works,and to achieve richer and more diversified expressions.