“工匠精神”在广告设计与制作实训改革中的培养研究

Research on the Cultivation of“Craftsman Spirit”in the Training Reform of Advertising Design and Production

随着全球化经济的出现,我国各个行业均走向了世界,为此提升中国生产水平与生产质量十分重要。高等职业院校作为培训专业型人才的场所,其开展的实操课程主要是把理论知识转变为实操能力,同时也是宣传与发扬工匠精神的方法。在此针对工匠精神在广告规划和制造专业实操授课变革中的情况展开探讨,望能够促进工匠精神的传承。

With the emergence of a global economy,various industries in our country have moved to the world.For this reason,it is very important to improve China’s production level and production quality.For this,we must rely on the spirit of craftsmanship.As a place for training professional talents,higher vocational colleges carry out practical courses mainly to transform theoretical knowledge into practical skills,and at the same time,it is also a way to promote and carry forward the spirit of craftsmanship.In this article,we will discuss the situation of craftsmanship in the reform of advertising planning and manufacturing professional practical teaching,and hope to promote the inheritance of craftsmanship.