红色文创产品在年轻人群爱国主义教育中的设计策略研究——以桂北湘江战役为例

Research on Design Strategy of Red Cultural and Creative Products in Patriotic Education of Young People--Taking xiangjiang Battle in North Guangxi As An Example

基于广西桂北湘江战役红色资源,根据新时代爱国主义教育实施纲要,调查年轻消费人群的产品需求,以皮尔斯符号三元关系为理论依据,建立湘江战役红色文创产品设计模型,探索湘江战役红色文创产品的设计策略,从而促进湘江战役红色文化的传承与弘扬。

Based on the red resources of Xiangjiang campaign in northern Guangxi,according to the implementation outline of patriotism education in the new era,investigated the product needs of young consumers,established the design model of Xiangjiang campaign red cultural and creative products which based on the ternary relationship of Pierce symbols,and explored the design strategy of Xiangjiang campaign red cultural and creative products,so as to promote the inheritance and promotion of Xiangjiang campaign red culture.