基于商业生态系统视角的物流信息平台商业模式创新路径研究

Research on Business Model Innovation Path of Logistics Information Platform from the Perspective of Business Ecosystem

在数字化、网络化的背景下,第四方物流企业面临更加动态不确定的环境,如何创新商业模式以获得持续竞争优势成为当务之急。文章引入商业生态系统理论,在分析第四方物流平台的商业生态系统构成与演化的基础上,从定位、业务系统、关键资源能力、盈利模式、财务模式等方面具体分析了该类企业进行商业模式创新的路径:首先,要明确企业自身在所处商业生态系统中的核心领导地位以及市场定位;其次,以提升服务的质量和种类为创新突破口,整合业务系统;再次,从内部和外部两个方向出发,不仅进行技术创新,而且建立协调有序的伙伴关系,发展企业核心资源及能力;最后,盈利方式多元化,增加增值服务收入,优化成本结构与融资渠道。研究结论可为第四方物流企业升级重构商业模式、提升自身及系统竞争力提供启发和借鉴。

Under the background of digitalization and networking, the fourth party logistics enterprises are facing a more dynamic and uncertain environment. How to innovate the business model to obtain sustainable competitive advantage has become a top priority. This paper introduces the business ecosystem theory, analyzes the composition and evolution of the business ecosystem of the fourth party logistics platform, and analyzes the path of business model innovation from the positioning, business system, key resource capabilities, profit model, financial model and other aspects: first, it is necessary to clarify the core leadership position of the enterprise in the business ecosystem;secondly, to improve the quality and types of services as a breakthrough point for innovation, to integrate business systems;thirdly, from the internal and external directions, not only to carry out technological innovation, but also to establish a coordinated and orderly partnership to develop the core resources and capabilities of enterprises;finally, to diversify the way of profit, increase value-added service revenue, optimize the cost structure and financing channels avenue. The research conclusions can provide inspiration and reference for the fourth party logistics enterprises to upgrade and reconstruct their business model, construct the competitive strategy of business ecosystem, and enhance their own and system competitiveness.