饲料产业前景分析及电子营销体系构建研究

Feed industry prospect analysis and electronic marketing system construction research

在互联网等新技术发展下,电子商务行业得到了空前发展,各行各业尝试将销售环节从线下向线上转移,销售过程的线上化革新了传统的销售环节,也给营销行业带来了巨大的变革。电子营销是依托电子商务行业发展产生的,其利用互联网信息高速传播的优势,将企业的营销内容更为高效地传递给消费者,从而达到降低营销成本,高效整合资源,扩大营销范围的目的。在电子营销的发展背景下,企业应当及时调整营销策略和体系架构,以期更好地满足营销发展趋势。饲料行业是我国的重要产业之一,在消解就业,刺激经济发展等方面发挥了重要作用。本文以饲料企业为研究对象,通过论述当前饲料产业的发展前景,深入分析电子营销对饲料企业发展的影响,即电子营销有利于提升饲料企业的影响力,可以降低营销成本,能有效开拓市场等,在此基础上提出健全饲料企业电子营销的体制机制,强化电子营销技术平台建设,提升饲料企业电子营销专业化水平等建议,为我国饲料行业在电子营销背景下转型升级提供策略。

With the development of new technologies such as the Internet,e-commerce industry has achieved unprecedented development.All walks of life try to transfer the sales link from offline to online.The online sales process has innovated the traditional sales link,but also brought great changes to the marketing industry.Electronic marketing relies on the development of e-commerce industry.Electronic marketing takes advantage of the high-speed transmission of Internet information to deliver the marketing content of enterprises to consumers more efficiently,so as to achieve the purpose of reducing marketing costs,efficiently integrating resources and expanding marketing scope.Under the background of electronic marketing,enterprises should adjust marketing strategy and architecture in time to better meet the trend of marketing development.Feed industry is one of the important industries in China,which plays an important role in dispelling employment and stimulating economic development.Based on the feed enterprises as the research object,this paper discussed the current feed industry development prospects,and analyzed the influence of electronic marketing feed enterprises development,namely the electronic marketing is helpful to enhance the influence of feed enterprises,can reduce the cost of marketing in the enterprises,can effectively expand the market,etc.Based on this,suggestions such as improving the mechanism of the feed enterprise electronic marketing system,strengthening the construction of electronic marketing technology platform and improving the professional level of electronic marketing of feed enterprises were put forward,aimed to provide strategies for the transformation and upgrading of feed industry in China under the background of electronic marketing.