空间修辞与文化记忆的视觉生成--基于中国国家博物馆的修辞考察

Spatial Rhetoric and the Visual Generation of Cultural Memory: A Rhetorical Investigation of the National Museum of China

作为视觉修辞的衍化形态,空间的修辞性意义生产取决于视觉修辞的实物拓展、视觉性语境的现代生成以及空间作为意义生产机制的主体确立。公共文化空间的修辞性话语不仅影响着个体的审美体验,更是规约着文化记忆乃至文化认同的生成逻辑。中国国家博物馆的空间修辞生产通过建筑的空间地理布局与结构设计、光路与围合的审美应用以及展品叙事语境的情景复原,有效推动了视觉"劝服"性话语的修辞实践。而基于技术媒介的多元符号的介入使得博物馆的空间修辞发生了从实体空间向符号空间、虚拟空间、情感空间的转变,表征符号的互文架构成为博物馆空间修辞的现代表征。

Derived from visual rhetoric, the rhetorical of space depends on the physical development of visual rhetoric, the modern generation of visual context and the establishment of space as a mechanism for the production of its meaning. The rhetorical discourse in public cultural space not only has an impact on individual’s aesthetic experience, but also regulates the generative logic of cultural memory and cultural identification. The production of spatial rhetoric in the National Museum of China effectively promotes the rhetorical practice of the visually "persuasive" discourse through the spatial layout and structural design of the architecture, the aesthetic application of lights and enclosures, and the scenic restoration of the narrative context of exhibits. The intervention of multiple symbols based on technical media allows the spatial rhetoric of the museum to change from the physical space to the symbolic space, virtual space and emotional space. The intertextual structure of representational symbols becomes the modern representation of the spatial rhetoric of the museum.