辅导员视角下大学生网络印象管理的表现、成因及引导措施

大学生在青春期都比较注重外在形象和内在呈现,希望通过各种途径向外界呈现自身最优形象。各类网络平台如微信、QQ、微博等是大学生进行网络印象管理的主渠道。从高校辅导员的视角去探索当今大学生在进行网络印象管理时的表现,发现存在标签化展现、个性化展现和选择性展现的特点,而造成这些现象的原因是大学生个体展现的强烈意愿、个体自信的网络构建和注重角色的自我保护。高校辅导员应该在关注中给予回应,把话说到学生的心坎里;在鼓励中给予建议,把理讲进学生的大脑里;在观察中发现问题,把经验融入自己的骨子里,从而对大学生进行有效引导。

College students often pay more attention to external image and internal presentation in adolescence,hoping to present their best impression to the outside world through various channels.All kinds of network platforms such as WeChat,QQ and micro-blog are the main channels for college students to manage their network impressions.From the perspective of college counselors,this paper explores the performance of college students in network impression management,and finds that there are characteristics of label display,personalized display and selective display.The reasons for these phenomena are the strong willingness of college students,the network construction of individual self-confidence and the self-emphasis on role protection.As college counselors,they should respond to their concerns and put their words in the students'hearts,give suggestions in encouragement and put theory into the students'minds;find problems in observation and integrate experience into their own bones.