乡村振兴背景下的旅游风情小镇可持续发展经验——以温岭石塘镇为例

Experience of Sustainable Development of Tourism Town in the Context of Rural Revitalization:A Case Study of Shitang Town in Wenling

文章运用文献资料与逻辑演绎等研究方法对旅游风情小镇建设进行了研究,并重点围绕温岭石塘旅游风情小镇展开分析。首先介绍了旅游风情小镇概念和石塘旅游风情小镇的建设情况;紧接着总结了石塘旅游风情小镇建设的历程:前期科学规划、政府推进环境整治与基础设施建设、政府引导多元主体参与建设、品牌塑造与宣传;最后总结出一些发展经验,对其他旅游风情小镇的发展建设具有一定的参考意义。

This paper studies the construction of the tourist town by means of literature and logic deduction and focuses on the analysis of Shitang Tourist Town in Wenling.First of all,this paper introduces the concept of tourist town and the construction of Shitang Tourist Town,and then summarizes the construction process of Shitang Tourism Town:scientific planning in the early stage,the government to promote environmental remediation and infrastructure construction,the government to guide multiple subjects to participate in the construction,brand building and publicity.Finally,some development experience is summarized,which has certain reference significance for the development and construction of other tourist towns.