后疫情时代义乌中小跨境电商企业发展机遇及策略简析

Analysis of Development Opportunities and Strategies of Small and Medium-Sized Cross-Border E-Commerce Enterprises in Yiwu in the Post Epidemic Era

近年来,义乌中小跨境电商企业数量增加和规模的扩大,进一步促进了义乌跨境电商行业的发展,但是义乌跨境电商行业在2020年上半年受到了疫情的严重冲击,在国外疫情仍在持续的情况下,义乌中小跨境电商企业急需在困境中突围。论文结合跨境电商发展政策、海外产品采购地转移、跨境电商模式不断创新、线上消费习惯的增强和固化等现状,对疫情催化下的跨境电商的时代机遇、后疫情时代义乌中小跨境电商企业业务提升策略等进行了分析,以促使义乌中小跨境电商企业不断提升自身的核心竞争力。

In recent years,the increase in the number and scale of small and medium-sized cross-border e-commerce enterprises in Yiwu has further promoted the development of Yiwu's cross-border e-commerce industry.However,Yiwu's cross-border e-commerce industry was severely impacted by the epidemic in the first half of 2020.As the epidemic continues abroad,small and medium-sized cross-border e-commerce enterprises in Yiwu are in urgent need of breaking out of difficulties.Combined with the development policies of cross-border e-commerce,the transfer of overseas product procurement locations,the continuous innovation of cross-border e-commerce mode,and the strengthening and solidifying of online consumption habits,this paper analyzes the opportunities of cross-border e-commerce under the catalyst of the epidemic and the business promotion strategies of small and medium-sized cross-border e-commerce enterprises in Yiwu in the post epidemic era,so as to promote Yiwu's small and medium-sized cross-border e-commerce enterprises to constantly improve their core competitiveness.