延安时期党报党刊对群众性原则的探索与实践

Exploration and Practice of the Mass Principle by CPC Newspapers and Journals During the Yan'an Period

中国共产党成立百年来,在实践中形成了群众性原则。延安时期是中国共产党新闻宣传工作群众性原则成熟完善的重要时期。以群众观点、群众路线来指导新闻宣传工作的群众性原则是党报党刊的重要特质,是对马克思主义新闻思想的继承和创新,它和党报的党性原则是统一的。党报党刊以人民群众为主体,坚持为群众服务,动员、组织、教育群众,向群众宣传、引导群众、向群众学习,理顺了党和群众之间的沟通渠道,在新闻宣传实践中取得了良好的宣传效果。群众性原则的具体实践还包括运用群众熟悉的标语、口号、公开演讲、歌谣、黑板报等形式进行革命传播,以更易为群众所接受。

Since its founding 100 years ago, the Communist Party of China has established the important mass principle through practice. The Yan’an period witnessed the improvement and perfection of the mass principle of the CPC’s news publicity. An important feature of Party newspapers was the mass principle of guiding news publicity with public views and the mass line. The principle was a continuation and innovation of the journalistic thought of Marxism, and it’s consistent with the Party newspapers’ commitment to Party principles. Party newspapers relied mainly on the general public and remained steadfast in serving the people. They have mobilized, organized and educated the people. Moreover, they have done publicity to, guided and learned from the people, and unblocked the communication channel between the Party and the people, thus achieving positive results in news publicity. The concrete practice of the mass principle also included spreading the ideas of revolution through slogans, public speeches, ballads and blackboard newspapers which were familiar to the people, thus making them more acceptable.