可参观性文化视角下的台湾诚品书店研究

Research on Taiwan Eslite Bookstore from the Perspective of Visitable Culture

文章以贝拉·迪克斯的可参观性文化理论为研究视角,基于实地调研获得的一手资料,从可读性与可阐释性、互动性和可参与性、可塑性和延展性、设计性与艺术性四个层面介绍、论证台湾诚品书店的可参观性特征,解构、探讨该理论在诚品书店经营实践中的呈现形式,以期为实体书店适应场景化、互动式、体验型的文化消费新趋势,向复合式文化综合体转型升级提供一定参考。

Taking Bella Dicks'sightseeing cultural theory as the research perspective,based on the first-hand data obtained from field research,this article introduces and demonstrates the sightseeing characteristics of Taiwan's Eslite Bookstore from readability and interpretability,interactivity and participation,plasticity and extensibility,design and artistry and deconstructs and discusses the presentation form in the practice of Eslite Bookstore so as to provide certain references for the transformation and upgrading of physical bookstore.