青年群体网络行为目的与行为现状的实证研究

An Empirical Study on Purpose and Status Quo of Youth Group Internet Behavior

基于2017年中国网民社会意识调查数据分析发现:青年群体网络行为主要以网络人际交流、交友为主;较倾向采用现代网络途径获取信息和发表个人想法;不同性别、年龄、受教育程度的青年群体在网络行为、获取信息途径、表达自己想法的方式之间有显著差异。因此,应关注和引导青年群体合理利用网络资源,激活网络文化的多元化价值;依托网络媒介构建开放学习资源,推动“互联网+”学习化社会建设;加强网络媒介规范、网络文化管理,建构健康向上的网络文化空间,引导青年网络文化正向发展。

Based on the data of the 2017 Chinese Netizens’Social awareness survey,it is found that the online behaviors of young people mainly focus on online interpersonal communication and making friends;They tend to use modern Internet to obtain information and publish personal ideas.There are significant differences among young people of different genders,ages and educational levels in their online behaviors,access to information and ways of expressing their ideas.Therefore,we should pay attention to and guide young people to make rational use of network resources and activate the diversified value of network culture;build open learning resources relying on network media to promote the construction of“Internet+”learning society;strengthen the regulation of network media and the management of network culture,construct a healthy and upward network culture space,and guide the positive development of youth network culture.