打造IP新视觉塑造城市新空间——探索以IP为视觉核心的城市空间标识导向设计研究

CREATE NEW VISION OF IP AND MOULD NEW URBAN SPACE——TO CONSTRUCT THE URBAN SPACE SIGNAGE ORIENTED DESIGN RESEARCH WITH URBAN IP AS THE CORE

现代城市标识导向不仅应具备其基本功能性,还应凸显当地的特色文化底蕴。本文以多项案例为研究对象,通过分析IP形象的特点、优势以及在城市标识导向中的应用,探索以IP为视觉核心的城市空间标识导向的设计方法。通过IP形象提炼当地特色文化元素,与城市空间导向的功能模块相结合,使城市标识导向更具当地的文化特性,从而打造属于城市的特色品牌形象。

Modern urban signage orientation should not only have its basic functions,but also highlight the local cultural heritage.This paper takes a number of cases as the research object,through analyzing the characteristics and advantages of IP image as well as its application in urban signage orientation,explores the design method of urban space signage orientation with IP as the visual core.By extracting local characteristic cultural elements through IP image and combining with functional modules in urban spatial orientation,the city logo orientation has more local cultural characteristics,thus creating a characteristic brand image belonging to the city.