基于地域文化的广西特色食品包装设计--以壮族歌圩习俗文化为例

GUANGXI SPECIAL FOOD PACKAGING DESIGN BASED ON REGIONAL CULTURE--TAKING GEXU CULTURE OF ZHUANG NATIONALITY AS AN EXAMPLE

本课题从壮族歌圩习俗文化出发,填补歌圩文化在视觉化方面研究的空白,并在此基础上,为广西特色食品包装提供设计方法和案例支持。在对壮族歌圩文化进行深入研究的基础上,发掘、甄别、培养或创造民族文化与广西特色食品文化之间的视觉联系,提出壮族歌圩文化元素的提取及衍生设计研究方法。验证了将壮族歌圩习俗文化视觉化后应用至设计的可行性。地方性特色食品和营销手段趋向雷同的今天,针对性地融入民族文化能让广西地方特色食品从其他商品中脱颖而出。基于地域特色民族文化的食品包装设计,能够达到促进本地食品销售和宣传广西地区特色文化的双重目的。

This topic starts from the customs and culture of Songxu of Zhuang nationality,fills the gaps in the research of Gexu culture in terms of visualization,and on this basis,better integrates Zhuang culture into Guangxi special food packaging design,and provides design methods and design methods for Guangxi special food packaging.Case support,develop distinctive and differentiated food packaging.After summarizing the characteristic culture of Zhuang folk culture and customs,using modern design language,Zhuang folk culture was applied to the design of local special food packaging in Guangxi.verified the feasibility of visualizing the Zhuang folk song fair and applying it to the design.Today,when local specialty foods and marketing methods tend to be similar,targeted integration into national culture can make Guangxi's local specialty foods stand out from other commodities,and specialty food packaging is an important carrier that reflects this cultural difference.This kind of food packaging design based on the local characteristic ethnic culture can make more people understand the local special food in Guangxi and achieve the dual purpose of promoting local food sales and promoting the special culture of Guangxi.