东营市水产品品牌建设研究

Research on brand construction of aquatic products in Dongying City

实施水产品品牌战略,对于提升水产品附加值、优化水产品供给结构意义重大。本研究通过对东营市水产品市场和品牌建设现状进行分析,了解目前水产品品牌建设存在的问题,同时提出推进东营市水产品品牌高质量发展的对策。

The implementation of aquatic product brand strategy is of great significance for enhancing the added value of aquatic products and optimizing the supply structure of aquatic products.Through analysis for current situation of aquatic product market and brand construction in Dongying,the current problems existing in aquatic product brand construction were comprehended and the countermeasures to promote high quality development of aquatic product brands in Dongying city were put forward in this study.