传统企业转型升级研究——基于数字化的案例分析

Research on Transformation and Upgrading of Traditional Enterprises--A Case Study Based on Digitization

信息化技术引发了数字革命,数字革命推动了企业进行数字化转型。本文基于PEST模型详细分析了企业数字化转型的外部环境,从政治、经济、社会和技术四个方面阐述企业数字化转型的动能。本文通过实地调查走访,利用具体案例阐释说明目前传统企业转型升级过程中所存在的问题,并探讨了案例企业开展数字化转型“三步走”战略方针;通过回访调查得到案例企业在数字化转型方面取得的进展和成就,分析了企业通过数字化转型升级的获益点。最后,本文基于对案例企业的走访调查,针对政府和企业分别提出了相应的建议。

Information technology has triggered the digital revolution,which has promoted the digital transformation of enterprises.Based on the PEST model,this paper analyzes the external environment of the company's digital transformation in detail,and expounds the driving forces for the company's digital transformation from four aspects:politics,economy,society and technology.Through on-site investigations and visits,specific cases are used to explain the existing problems in the transformation and upgrading of traditional enterprises,and to explore the**three-step"strategic policy of the digital transformation of companies used as case studies.The progress and achievements in digital transformation made by these companies have been made accessible through return visits and investigations and the profits of enterprises gained from digital transformation and upgrading have been analyzed.Finally,based on the investigation of the chosen enterprises,this article puts forward corresponding suggestions for the government and enterprises respectively.