场域融合与形塑惯习--新媒体视域下红色文化传播的途径与价值取向

Field Fusion and Shaping Habitus-Path and Value Orientation of Red Culture Transmission from Perspective of New Media

红色文化是中国特色社会主义先进文化的重要组成部分,是实现民族复兴的强大动力。在新的传播与接受环境下,红色文化的传播模式需要不断创新与发展。“场域”理论为红色文化开辟出新的诠释空间。新媒体视域下,要提升红色文化的传播效果,需引入仪式化传播的理念,通过重构红色文化传播的融合场域,整合红色文化资源,创建红色文化视听融合的传播场景,革新红色文化传播的叙事模式,形塑惯习,促成传播行动的自觉,增强红色文化的内涵传播与价值影响。

Red culture is an important part of the advanced culture of socialism with Chinese characteris-tics and a powerful driving force for national rejuvenation.Under the new environment of transmission and acceptance,the transmission mode of red culture needs constant innovation and development.The the-ory of"field"opens up a new interpretation space for red culture.From the perspective of new media,in or-der to improve the transmission effect of red culture,we need to introduce the concept of ritualized trans-mission,reconstructing the fusion field of red culture transmission,integrating red culture resources,creat-ing the transmission scene of red culture audio-visual fusion,innovating the narrative mode of red culture transmission,shaping the habitus,and promoting the consciousness of transmission action,strengthening the connotation communication and value influence of red culture.