珠海横琴岛国际旅游竞争力调查及发展策略研究

Research on International Tourism Competitiveness and Development Strategies in Hengqin District of Zhuhai

旅游竞争力已经成为衡量旅游目的地可持续发展的重要指标,珠海横琴岛要实现建设成国际休闲旅游岛的目标,提升其国际旅游竞争力是极其必要的。国际旅游竞争力包含内容相对广泛,测量方法也多样化。本文以WTTC旅游竞争力指示器8个主要指标为基准,对2019年珠海横琴岛的国际旅游竞争力开展调查,调查结果显示珠海横琴岛的旅游发展有很大的竞争优势和发展潜力。最后根据调查结果,本文针对8个主要指标分别提出提升横琴岛国际旅游竞争力的策略和建议。

Tourism competitiveness has become an important indicator to measure the sustainable development of tourism destinations.To achieve the goal of becoming an international leisure tourism island,it is necessary for Zhuhai Hengqin region to enhance its international tourism competitiveness.The elements of international tourism competitiveness are relatively various,thus the measurement methods are diverse.With the 8 main indicators of the WTTC tourism competitiveness indicator as a benchmark,this essay aims at investigating the international tourism competitiveness of Zhuhai's Hengqin region in 2019.The results of the survey show that tourism industry development in Hengqin region has great competitive advantages and development potential.Based on the survey results,some strategies and suggestions to improve the international tourism competitiveness of Hengqin Island are proposed diversely according to the 8 main indicators in this essay.